Pre Launch Management - How Fortune 500 companies enhance their fortunes.

What do you think is the best time to advertise your product?

If you answered as soon as you ideate the product then you’re on the right path. Congrats.

For the rest of you, we bring a comprehensive solution that answers why your product is not flying off the shelves.

What exactly is Pre Launch Management?

Pre Launch Management (PLM from now onwards) is exactly what it sounds like – a term likely created by marketing gurus to manage and enhance sales.
Jokes apart, PLM is the under-utilized cousin of Post Product Launch Campaigning. PLM at its core is creating a buzz around the launch of your product in a carefully timed and voluminous manner that arouses the attention of audiences such that you have a sizeable portion of your customers lining up when you pull the curtains from your product at launch.  How else do you think Harry Potter books and Xbox game titles have millions of Pre-Order Sales? They create a hype around the launch their books/game such that everybody has that launch date penciled in their calendar.

But. Can I afford to spend money in amounts that these big shots spend on PLM?

    Let us clear a misconception right here, money only increases the geographical reach of your product’s PLM. So, if you’re selling products that cater to the national borders of a country, we don’t see any big expenditures towards PLM. On the contrary, when done right, you’ll have more sales at launch after PLM which swells with word of mouth reviews and Post Launch Management (we’ll talk about this beast in a later article)

Alright. I’m intrigued. Walk me through the basic processes involved.

    PLM entails 4 basic processes and their innumerable subtypes:

Search Engine Optimization – so that your website shows higher on SERPs.

Search Engine Marketing – using targeted ads with high yield keywords.

Social Media Optimization – using social media as a tool for creating buzz.

Social Media Marketing – advertising on social media to targeted audiences.

So, we apply these 4 processes in tandem with our market research (into best times to advertise and which keywords to use) to get the buzz going.
We follow it up with a repeat of the above processes on our research based at different times of the day on all days of the week thus skyscraper-ing it for maximum visibility.

So, what’s the catch? There’s always a catch.

The only catch is hiring the wrong experts who specializes in spouting out mumbo-jumbo instead of putting his money where his mouth is. These guys easily identifiable to anybody with even a minor experience in any kind of marketing and so they mostly target beginners. What can we say? Experience has its benefits. Paying Attention to details never harmed anyone.