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Showing posts with the label 2017

Best SEO Practices of 2017

Search Engine Optimization (SEO) is the beast that you need to tame if you have an online business that competes with rival offerings. Staying at the cutting edge of SEO involves constant evolution and a keen eye for statistical data. What worked in 1997 is a millennium old in the Internet timeline and thus is a fossil in 2017. The explosion in statistical data over the years compounded by their diversification and obfuscation means that finding reliable data is also no mean feat. CONTENT IS KING (said Bill Gates) and it has held true all these years. Search Engines earn most of their revenue through advertising but it is the Search Bar that leads people to those advertisements. Due to this peculiar setup, Google and their ilk have constantly updated their search algorithms to project good content over “spammy” content to attract audiences to their websites. This separation of wheat from the chaff only ensures that good content is preferred but doesn’t offer solution...