The Retarded Satirist

    Our ancestors lived in caves and had simpler tastes and needs than us. Yet, even in those days, as is evidenced by cave paintings all over the world, man desired personalization of his humble abode.      Over the years, as our acumen expanded and our choices diversified, the need for personalization grew exponentially. The Rajas and the Maharajas commissioned and in the process, enriched the artisans and professionals, who built their magnificent monuments and fashioned their clothes and utensils in their quest for personalizations befitting an Emperor. Sadly, the industrial revolution established large factories that killed personalization at the altar of productivity.      Fast forward to the modern era and we see a return of personalization as factories’ efficiencies have evened out and businesses are on the lookout for the panacea that attracts audiences by the droves.      In this hyper connect...

Thanks to the information age, we don’t have to tell you that you need a website if you’re running a business. But thanks to information overload, most of us still don’t realize the importance of customized websites. It breaks our collective hearts to see website after website, blog after blog limited to theme customizations and font style formatting. Do you really think that changing the font size to 10.5 from 8.5 will bring swarms of millions of people to that website? NO. IT NEVER HAD A CHANCE. Now, if customization was easy, or if could have been taught in schools, then everybody would have been doing it. Fortunately, it’s not. Customization is specific and relative at the same time. Going by the fingerprint analogy, no two websites should look the same. Each website has unique customization needs which are a combination of: Your Expectations. Your Audiences’ Expectations. Your Vision for the future. Let’s understand that by means of examp...