Pre Launch Management - How Fortune 500 companies enhance their fortunes.
What do you think is the best time to advertise your product? If you answered as soon as you ideate the product then you’re on the right path. Congrats. For the rest of you, we bring a comprehensive solution that answers why your product is not flying off the shelves. What exactly is Pre Launch Management? Pre Launch Management (PLM from now onwards) is exactly what it sounds like – a term likely created by marketing gurus to manage and enhance sales. Jokes apart, PLM is the under-utilized cousin of Post Product Launch Campaigning. PLM at its core is creating a buzz around the launch of your product in a carefully timed and voluminous manner that arouses the attention of audiences such that you have a sizeable portion of your customers lining up when you pull the curtains from your product at launch. How else do you think Harry Potter books and Xbox game titles have millions of Pre-Order Sales? They create a hype around the launch their books/game such that everyb...