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The Great Eugenics Debate

Genetics has always been a polemic subject. It divides society basically into technologists and moralists. As science advances, so does the debate on the issue with each side brandishing their pitchforks at the slightest of discoveries. It all began with Dolly, a cloned sheep that awakened people to the vast strides scientists had made in their quest for advancement. Genetic engineering had since branched out into various fields like Genetically Modified Crops and Genetically Modified Organisms apart from the much maligned Genetically Modified Full fledged human beings. While the concerns of the moralistic lobby cannot be dismissed as mere figments of a luddite mind, the sheer potential of what Eugenics brings to the table cannot be overlooked either. Imagine a child born with SCID (Severely Compromised Immuno-Deficiency) disease succumbing to it when genetic engineering can help alleviate the suffering. We have decoded the DNA helix that helps us better understand genetic diseases...
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Personalization: Empowering businesses and consumers alike.

    Our ancestors lived in caves and had simpler tastes and needs than us. Yet, even in those days, as is evidenced by cave paintings all over the world, man desired personalization of his humble abode.      Over the years, as our acumen expanded and our choices diversified, the need for personalization grew exponentially. The Rajas and the Maharajas commissioned and in the process, enriched the artisans and professionals, who built their magnificent monuments and fashioned their clothes and utensils in their quest for personalizations befitting an Emperor. Sadly, the industrial revolution established large factories that killed personalization at the altar of productivity.      Fast forward to the modern era and we see a return of personalization as factories’ efficiencies have evened out and businesses are on the lookout for the panacea that attracts audiences by the droves.      In this hyper connect...
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Customized Websites – and why they’re the bee’s knees for your business.

Thanks to the information age, we don’t have to tell you that you need a website if you’re running a business. But thanks to information overload, most of us still don’t realize the importance of customized websites. It breaks our collective hearts to see website after website, blog after blog limited to theme customizations and font style formatting. Do you really think that changing the font size to 10.5 from 8.5 will bring swarms of millions of people to that website? NO. IT NEVER HAD A CHANCE. Now, if customization was easy, or if could have been taught in schools, then everybody would have been doing it. Fortunately, it’s not. Customization is specific and relative at the same time. Going by the fingerprint analogy, no two websites should look the same. Each website has unique customization needs which are a combination of: Your Expectations. Your Audiences’ Expectations. Your Vision for the future. Let’s understand that by means of examp...
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Pre Launch Management - How Fortune 500 companies enhance their fortunes.

What do you think is the best time to advertise your product? If you answered as soon as you ideate the product then you’re on the right path. Congrats. For the rest of you, we bring a comprehensive solution that answers why your product is not flying off the shelves. What exactly is Pre Launch Management? Pre Launch Management (PLM from now onwards) is exactly what it sounds like – a term likely created by marketing gurus to manage and enhance sales. Jokes apart, PLM is the under-utilized cousin of Post Product Launch Campaigning. PLM at its core is creating a buzz around the launch of your product in a carefully timed and voluminous manner that arouses the attention of audiences such that you have a sizeable portion of your customers lining up when you pull the curtains from your product at launch.  How else do you think Harry Potter books and Xbox game titles have millions of Pre-Order Sales? They create a hype around the launch their books/game such that everyb...
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The Scourge of India versus Bharat

The World Health Organisation (WHO) recommends that there be 1 healthcare professional for every 1000 of population. The flaw in this method is the same as using gross domestic product to calculate per capita income. Thankfully the economists have rectified their mistakes but the doctors lag behind.      We produce more doctors each year than most countries put together. Yet barring a few Indians, the majority Bhartiya are cruelly denied the right to seek decent healthcare because there exists none for them. It is this fundamentally reprehensible inequality that we should aim to overcome as doctors. We should employ a multi-pronged strategy to overwhelm and overcome the scourge of inaccessible healthcare.      Firstly, we should harness mobile apps  which consolidate and update the recent advances in dentistry making it feasible for everybody with a smartphone to educate themselves and their peers about the various trends and modalities. ...
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Food & Drinks: Top Restaurants to Try When You're in Bad Gastein! (Austria)

Tucked within a valley of the Hohe Tauern mountain ranges is the city of Bad #Gastein in #Austria and is famous for its resplendent pre World War 1 architecture. ‘Bad’ here translates to #spa and advertises the chief draw of the town. Marie Curie discovered Radon here and that lead to #Radon #therapy outlets cropping up to cater to the demands of innumerable tourists. Once you're here, you should check out the following #restaurants for their raw food local cuisine. Wirtshaus #Jägerhäusl You must try the colorful salad with grilled chicken strips served with raw pumpkin seeds which taste as heavenly as they sound. Baked #prawns and fried #shrimp should also not be missed. Gasthaus #Bäckerwirtsgut With great popularity comes long waiting lines and that's the only issue with this restaurant. However their food will be worth the wait and then some more. Their #sachertorte is out of this world. #Orania-Stüberl It is an amazing family run restaurant wh...
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Trekking & Camping: Top 10 hiking trails in Sunshine Coast, Queensland! ( Australia)

A popular holiday and surfing destination, #Sunshine Coast is situated in the North East of the island continent of #Australia. The natural flora and fauna are preserved well by the five national parks situated here which ameliorate the beauty of this popular destination. We present to you top ten #hiking trails for you to undertake once you get to #Queensland. You can bring your own trekking gear or purchase all your requirements from the local #trekking #shops dotting the entire coast #Caloundra coastal pathway This 15 mile long trek boasts of a view ranging from #dolphins of #Pumicetown Passage to the world war 2 era military jetties which were extensively used in this region. #Buderim Forest This trail is not for those with fitness issues as the terrain can be pretty #rugged. The bridge that you see here was built offsite and placed here by a helicopter. #Maroochydore to #Mooloolaba Esplanade Well known for its rock #pools and #whales which visit frequently, this hiking tr...
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